Own a luxury vehicle?

Elevate your automotive experience—without letting go of what you already love.
If your household includes a registered luxury vehicle, you're eligible to receive up to $3,000 toward the purchase of a new Lincoln.
There’s no need to trade in or switch brands. This offer is designed to reward your sophisticated taste and welcome you to the Lincoln experience.
Enjoy signature craftsmanship, cutting-edge technology, and a sense of sanctuary behind the wheel—backed by an exceptional ownership experience.
Available on select new Lincoln models.
What You Need to Qualify:
- A luxury brand vehicle currently registered to someone in your household.
- Proof of ownership/registration.
- Purchase or lease of a qualifying new Lincoln.